marketing

"How to Market G-d!"

In parashat Chukat, the Jewish people, once again, challenge G-d by speaking against the Al-mighty and Moses, by asking, "Why did you bring us out of Egypt to die in the wilderness...?" In response to this arrogant display of faithlessness, G-d sends fiery serpents to attack the rebellious hordes, and a large number of people die. To stop the plague, Moses builds a fiery serpent and places it on a tall pole so that all who are bitten will look at the serpent and live. What is the role of this serpent? After all, this seems to smack of magic and Voodoo, and appears to be truly out of character with Judaism!

"How to Market G-d!"

In parashat Chukat, the Jewish people, once again challenge G-d by speaking against the Al-mighty and Moses and asking, "Why did you bring us out of Egypt to die in the wilderness...?" In response to this arrogant display of lack of faith, G-d sends fiery serpents to attack the rebellious hordes, and a large number of people die. To stop the plague, Moses builds a fiery serpent and places it on a tall pole so that all who are bitten will look at the serpent and live. What is the role of this serpent? After all, it seems to be very much akin to voodoo.