Staff Bios

Rabbi Ephraim Buchwald – Director

Rabbi Ephraim Buchwald is one of the leaders in the movement of Jewish return in America today. He has pioneered and developed many of the most dramatic and effective outreach programs in this country.

Ordained at Yeshiva University, where he was a student of Rabbi Dr. J. B. Soloveitchik, Rabbi Buchwald served from 1973 for 15 years as the Director of Education at Lincoln Square Synagogue in New York, which, during his tenure, became one of the largest and most successful centers for adult Jewish education programs in America. He also established and coordinated Lincoln Square’s celebrated outreach program. Since 1975, Rabbi Buchwald has led the now-renowned “Beginners Service,” a special Shabbat service for people with little or no synagogue experience.

In July of 1987, Rabbi Buchwald founded the National Jewish Outreach Program. NJOP sponsors the acclaimed SHABBAT ACROSS AMERICA /CANADA and READ HEBREW AMERICA /CANADA campaigns, establishes Beginners Services and offers the TURN FRIDAY NIGHT INTO SHABBAT, PASSOVER ACROSS AMERICA and SUKKOT ACROSS AMERICA programs, as well as free “Crash Courses” in Hebrew Reading, Basic Judaism and Jewish History. These programs are now hosted by more than 5,054* locations across North America, and in 41* additional countries worldwide.

NJOP also has an extensive presence on the web. NJOP’s JewishTweets was the first Jewish presence on Twitter, and has become Twitter’s most highly-followed Jewish newswire, generating more than 450,000 impressions daily. Jewish Treats, NJOP’s enormously popular email, offers Juicy bits of Judaism, daily, on diverse Jewish topics. Through these much admired programs and the innovative Jewish consciousness-raising advertising campaigns, NJOP has successfully reached more than 1,645,654* North American Jews and engaged them in Jewish life.

In May 2001, Rabbi Buchwald was awarded an Honorary Doctorate of Humane Letters by Yeshiva University in recognition of his pioneering outreach work. He has been included in the Forward 50, a list of America’s 50 most influential Jews and Newsweek’s list of the top 50 Rabbis in America.

Rabbi Buchwald was Founding President of the Association for Jewish Outreach Professionals (AJOP). He lectures across the country and overseas, and leads experiential programs in cities throughout the world. He and his wife Aidel, reside in New York City, and are the proud parents of four children and a growing number of grandchildren.

Rabbi Buchwald may be reached at, or at 646-871-0012. His assistant, Jessica Kavesh, may be reached at

* figures as of 6/18


Beryl Levenson – Associate Director, Emeritus

After serving as NJOP’s Associate Director since its inception, Beryl Levenson is now operating primarily from Israel. She is still responsible for NJOP’s major mailings, and is always available to share her wealth of knowledge.


Rabbi Yitzchak Rosenbaum – Associate Director Emeritus

Rabbi Yitzchak Rosenbaum joined NJOP in 1989 and was responsible, until his retirement in 2012, for all aspects of the administration of NJOP’s many programs, advertising and public relations. Rabbi Rosenbaum currently resides in Israel.


Larry Greenman – Assistant Director

Larry Greenman has administrative responsibilities over all aspects of NJOP’s operation. He previously served as NJOP’s Program Director. Larry first joined NJOP in December 2000 as the organization’s Community Development and Outreach Coordinator and oversaw the expansion of NJOP’s program offerings. He has also been an active participant in NJOP’s foray into social media. Since joining NJOP, he has been involved in all aspects of NJOP’s programs and initiatives, helping synagogues and outreach centers build successful outreach infrastructures and spearheading many follow-up efforts.

Phone: 646-871-0113 email:


Florence Wiener – Hebrew Language Coordinator

Florence Wiener has been with the National Jewish Outreach Program since 1988, teaching Hebrew and creating methods of teaching which have been replicated and used not only by the 4,775 locations which offer NJOP classes, but are also sought by Day Schools and Hebrew Schools for their students.

Phone: 646-871-0005 email:


Amy Gugig – IT Director and Senior Operations Manager

Amy Gugig has been with the organization since 1995.



Susanne Goldstone Rosenhouse – Social Media Coordinator

Susanne Goldstone Rosenhouse came to NJOP in 2004 as a Program Coordinator, where she was the point person for rabbis and synagogues in 32 states and gained extensive knowledge of the United States’ Jewish communal landscape. In 2008, she took on the role of Social Media Coordinator for NJOP and has helped transform their social media platform into one of the go-to places for Jewish education and experiences on the social web. She manages all of NJOP’s social media initiatives including JewishTweets (the #1 Jewish Lifestyle Twitterfeed), the Jewish Treats Facebook Page, Pinterest Boards and YouTube Channel. Susanne is also the Web Editor.



Jessica Kavesh–Assistant to the Director

Jessica Kavesh has been with NJOP since September 2008. Originally hired as an administrative assistant, she previously served as Donor Registrar and is currently Assistant to Rabbi Ephraim Buchwald, NJOP’s Director. As his assistant, she is responsible for the daily management of Rabbi Buchwald’s office and is the liaison to Lincoln Square Synagogue.

Phone: 646-871-0012 email:


Lea Schulman – Program Coordinator

Lea Schulman is NJOP’s Program Coordinator and acts as the contact person for rabbis and coordinators in congregations throughout the United States and abroad. Lea is there to answer any questions about NJOP programs and is responsible for providing locations with their required course materials and processing their student lists.