Passover Across America
NJOP would like to invite you to apply to participate in Passover Across America 2018. Simply agree to run an explanatory Communal Outreach Passover Seder open to all Jews on Friday night, March 30, 2018 and/or Saturday night March 31, 2018. The goal of the program is to enable Jewish organizations and synagogues to offer an actual hands-on, explanatory seder to Jews of limited religious background, helping participants develop a deeper understanding of, and appreciation for, the seder’s customs and rituals.
If your application is accepted, NJOP will offer you up to $1,000 toward certain expenses (see below). Up to seventy locations will be selected. Visit our Passover Across America page to learn more by clicking here.
How can you spend the $1,000?
The stipend can only be used to promote, enhance or increase the reach of your Passover Across America Seder. NJOP wants you to upgrade your seder program or augment your advertising with the stipend. Acceptable ways of using the stipend include: providing subsidies to those who would hesitate to attend due to cost, buying prizes for children, upgrading the menu to draw more participants, or spending the money on advertising, marketing and promotional efforts (Facebook ads, or if effective, local media).
We are eager to discuss with the successful applicants how they plan to use the stipend to attract more people and will host a conference call with experts in the fields of PR, advertising, marketing and social media.
How can you apply?
To apply and be eligible to receive up to $1,000 towards promoting and enhancing your program:
1. We will begin to accept applications on January 15, 2018. Notifications begin February 5, 2018.
2. In order for your application to be accepted, you will need to agree and register for NJOP’s Shabbat Across America and Canada 2018, which is scheduled for Friday, March 9, 2018. Please indicate that agreement below. To learn more about Shabbat Across America and Canada, click here.
3. As partners, we ask you to alert your constituents to NJOP offerings from which they can greatly benefit, such as our daily Jewish Treats e-mail, our massive following @JewishTweets on Twitter, Rabbi Buchwald’s weekly videos and Divrei Torah and other services. NJOP will provide you with a flyer, which we expect you to disseminate to your constituency either in an e-mail or paper publication. This flyer will be made available to you prior to Passover.