Abridged Beginners Services
Marginally affiliated Jews, let alone unaffiliated Jews, are always very candid and specific when we ask them why they choose to ignore High Holiday services – even those offered by their own synagogue
“The services are too long.”
“I’m in the dark about what it all means.”
“It’s too expensive.”
“Am I supposed to benefit from it?” “Frankly, it’s boring.”
So how are we going to compete for their time?
Answer: Explain the significance of the High Holidays. Shorten the service. Make their personal benefits clear to them. Charge a nominal fee – if at all.
The best way to do all that: Use NJOP’s High Holidays Abridged Beginners Services. They’re concise, dynamic services that embody the meaning of the High Holidays – demonstrating how the holidays are a time for an individual to reflect, realize and resolve; to take steps to actually achieve their full potential as a person,family member and community member.
Put some grandeur into the High Holidays:
This is the anniversary of mankind’s creation. They’ll get a kick out of knowing just what birthday it is. Let them know that the High Holidays mark the creation of the earth and the universe, that these are truly cosmic days, not merely a New Year’s celebration with a fast and a ram’s horn thrown in.
NJOP’S High Holiday Beginners Abridged Services service has a marketing invitation.
It’s designed to put people in synagogue seats – your synagogue’s seats!
View a sample of the Leader’s Guide here.
View a sample of the Participant’s Guide here.
To learn best practices for running an Abridged Beginners Service, view our How to Run Abridged High Holiday Beginners Services training video.